Eric Schulz
Fractional CMO , Consultant & Senior Marketing Strategist
With 25+ years leading brands and marketing teams atProcter & Gamble, Disney, Coca-Cola and other top companies I use my wealth of knowledge and expertise to turn your business into a focused, high-performing growth engine.
Where I've Worked
What I Do
I provide senior-level marketing leadership without the full-time executive overhead. Most of my work fits into three engagement models:
Fractional CMO & Senior Advisor
For organizations that need experienced leadership to align brand, marketing, and growth.
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Clarify brand positioning and strategic priorities
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Build or refine your marketing plan, funnel, and KPIs
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Lead and mentor your marketing team (or help you build one)
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Translate executive goals into concrete marketing roadmaps
Marketing Strategy & Go-To-Market Projects
For specific growth initiatives, launches, pivots, branding or rebranding.
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Market and customer analysis, including segmentation
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Messaging and value proposition development
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Go-to-market strategy for new products, services, or markets
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Audit and optimization of existing campaigns and channels
Not sure where to start?
Let’s talk for 30 minutes and identify your highest-leverage marketing moves.
Corporate Training, Workshops & Keynotes
For companies that want to uplevel marketing thinking across the organization.
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On-site or virtual marketing strategy workshops
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Brand positioning and storytelling training
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AIDA funnel and customer journey sessions
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Custom training for marketing, sales, and leadership teams
Clarity That Turns Marketing Into Momentum
With over two decades in senior marketing roles—from Disney and Coca-Cola Olympic Marketing to Procter & Gamble and the Utah Jazz—I help teams clarify what matters, focus their message, and build marketing systems that create consistent, repeatable growth.
I bring a practical, collaborative approach that blends strategic insight, creative direction, and real-world execution—so your marketing works harder, smarter, and with far less friction.
Meet Eric
I’m a senior marketing strategist, university educator, consultant, and author. Over the past 25+ years, I’ve marketed brands n consumer packaged goods, sports and entertainment, technology, and beyond.
My work focuses on helping leaders cut through noise, make better marketing decisions, and build practical systems that turn strategy into repeatable revenue.
Clients tell me I bring a rare mix of big-company discipline, entrepreneurial scrappiness, and a coach’s mindset that makes marketing both more effective and easier to manage.
Strategy & Positioning
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Marketing Strategy & Planning
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Brand Positioning & Architecture
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Audience Segmentation & Targeting
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Go-To-Market Strategy
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Product & Portfolio Strategy
Core Expertise
Growth & Execution
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AIDA Funnel Development
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Digital Marketing & Campaign Planning
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Messaging, Offers, and Storytelling
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Website & SEO Strategy
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Marketing Measurement & Dashboards
Leadership & Advisory
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Fractional CMO / Senior Advisory
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Marketing Team Coaching & Development
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Cross-Functional Alignment (Sales, Ops, Finance)
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Startup & Entrepreneurial Ventures
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AI Marketing Integration & Experimentation
Consulting Clients:
Testimonials
Trusted by world-class brands and ambitious growth companies
From global icons like P&G, Coca-Cola, Disney, and the Utah Jazz to high-growth regional and founder-led businesses, I help teams build marketing that actually moves the needle.
Ready for clearer strategy and better marketing decisions?
Whether you need fractional CMO support, a sharper marketing strategy, or a focused workshop for your team, I’d love to learn more about where you’re headed.